Thalaiva roars at the box office as South-based films take on the movies business

What: Dialogues such as “Pushpa ante flower anukuntiva? Fire” from Allu Arjun’s Pushpa or “Salaam, Rocky Bhai” from Yash’s K.G.F. Chapters 1 and 2 have left an imprint in the minds of viewers. In the last few years, there has been a dynamic shift in the taste of moviegoers in the country, with South-based films gaining traction.

Furthermore: “The South film industry benefits from more screens per capita of population, lower ticket prices and very high fandom, which all go to ensure box office success. So are South films roaring at the box office?

We say: South films are definitely paving the road to a golden sunrise at the box office. More and more actors, directors and producers are heading to the South. Take SRK himself, his whole set-up for Jawan was from the South. Success for now is definitely towards the South.

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