Marketing genius or it’s just his charisma; Dunki is the fourth biggest hit in SRK’s career. It’s his third hit this year, making it a hat-trick. Though Dunki started off with a great opening thanks to all the marketing strategies devised to promote the film, the collections fell in between, making industry pundits debate whether Dunki would pass the grade. Well, SRK they say, never gives up. Dunki got the much needed boost and voila, it is the fourth biggest hit in Shah Rukh Khan’s career.