What: 2022 was a great year for South films. But 2023 saw 14 South films being released in Hindi and not a single one of them managed to be a hit or even cross the Rs. 20 crore mark.
Furthermore…Some of them starred big names like Thalapathy Vijay, Nani, Samantha Ruth Prabhu etc. Actors of most films even flew down to Mumbai and other cities in the Hindi speaking markets and did everything possible to create a buzz. Yet, their efforts proved futile. In the case of big-ticket films like Underworld Ka Kabzaa and Shaakuntalam, the collections were embarrassing, to say the least.
We say: The narrative may be that Bollywood is over but for that matter, the South film industry too hasn’t made such a huge impact. In fact, it’s just the opposite.